The new GU1R Green Lite Lithium to be released at 2012 SEMA show

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October 22nd Sarasota,Florida – Braille Battery, the pioneer of Lithium Ion Starting technology and the World leader in professional motorsports plans to release a breakthrough Lithium Ion technology Group U1R Battery at the SEMA show in Las Vegas. It will be the World’s lightest Group U1R 12 volt battery.

To be debuted on the opening day and on display at booth #24419 in the Central Hall along with the new products showcase, the all new Braille Green-Lite GU1R is the World’s lightest Group U1R battery, tipping the scales at only 6lbs (3kg). Well known as the “Miata Battery” size, the Group U1R is a very popular sizing for those in the aftermarket looking to save weight on their vehicle. Braille’s GU1R will now shatter the scales by offering a U1R size which is up 20 lbs lighter than the lightest current U1R battery.

Based on Daytona 500 wining technology, the Braille Green-Lite U1R brings professional level technology to those on an enthusiasts budget. At a low retail price the GU1R brings Braille’s proven Lithium technology into everyone’s hands. With 947 Pulse Cranking Amps the battery provides the performance to replace batteries with up to 800CCA ratings. Designed for competition use in a large variety of applications, the U1R allows a huge advantage for those seeking not only weight loss, but also increased electrical system performance.

Key Sales Features:
- Only 6.6 lbs / 3kg - Save up to 40lbs!
- Daytona 500 Winning Technology
- Bolt-In Performance Upgrade
- Sealed-Safe DOT Approved
- Alternator Compatible
- Faster Recharging
- 10+ Yr Design Life
- Made in the USA


Battery Sizing Class: “U1R” Group
Length: 7.68” / 195 mm
Width: 5.13” / 130 mm
Height: 7.13” / 182 mm
Minimum Weight: 6.6 lbs / 3kg
Post Type: High Amperage Brass with 8mm x 1.0 mm
Threaded Bolt (Auto Terminals)
Polarity: Right Positive (Left Custom)

ABOUT Braille Battery
Braille Battery is an American Company based in Sarasota, Florida that is the world leader in ultra lightweight Lithium-Ion high performance batteries and also distributes and sells the world’s first and only AGM carbon fiber race batteries. The entire selection is also part of their “Green Start” program which engineers Eco-minded batteries.  Blake Fuller, founder of the company, has a history as a road racer, winning Pikes Peak International Hill Climb in 2002. The company name, Braille, reflects the concept that advantages of weight reduction in racing are sometimes only felt, not seen. Braille Battery is also a supplier to top teams in IndyCar, NASCAR, American Le Mans, Formula 1, Grand AM, Open Wheel, Drag Racing, Rally, SCCA, NASA, Drifting, Motorcycle and all levels of competition on both two and four wheels. Braille products are available through a variety of online distributors in the U.S., overseas, and at local specialty retail outlets. 
For more information, please go to or email .(JavaScript must be enabled to view this email address)

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