November 10th, 2010 - Las Vegas, NV

At the SEMA show in Las Vegas, attendees and fellow exhibitors are often overwhelmed by products which are overly flashy or tout being the “biggest” or the “best”, but one company, Braille Battery takes pride in breaking another record of it’s own - to be the lightest, and in turn the fastest (or most efficient, if you’re into the green aspect). They claim to have the World’s lightest automotive starting battery, and at just about 2 pounds (yes, TWO POUNDS) the Braille MICRO-LiTE ML7S is so amazing it’d be hard to argue it’s not the lightest way to get your car started and running!

Traditional batteries found in cars today weigh up to 65 pounds. That’s a whole lot of lead to lug around in your vehicle and affects all aspects of it’s performance. In addition, the standard battery is also an environmental hazard, with acid, lead and other excess materials which are now proven obsolete by Braille’s new release. While this may not be the perfect battery for everyone, Braille offers a full range of Lithium batteries from the Exotic Carbon Fiber Intensity batteries for premium sports and luxury cars, to popular racing and powersports sizes for almost any application, whether on land, sea or in the air.

Braille’s design and technology shows that great achievements come from packing big technology into products which themselves are better because they are smaller, lighter and ultimately superior. Don’t take just our word for it, the esteemed panel of SEMA judges also rated this a Global Design Pick!

Be sure to check our more of this product at http://www.braillebattery.com